The way people search is changing. Twice.
For twenty years, getting found meant ranking on Google. That still matters enormously, and most of your customers still start there. But a second shift is underway: people increasingly ask ChatGPT, Perplexity and Google's own AI answers instead of scrolling a page of blue links. If your business is invisible to those engines, you are invisible to a fast growing share of buyers.
Generative Engine Optimisation, or GEO, is how you stay visible as that happens. It is the practice of structuring your content and your authority so AI answer engines cite you, recommend you and pull your business into their responses. It is not a replacement for SEO. It is the next layer on top of it, and the businesses that build both now will own the visibility others scramble for later.
We work on both at once. Strong technical SEO and genuine search authority feed straight into how AI engines understand and trust your business, so the same foundations that rank you on Google help you show up in the answers people are starting to rely on.
What the work covers.
Technical SEO
Site speed, structure, crawlability and structured data, so search engines can understand and trust your site.
Local search visibility
Getting found by customers in your area, in the map pack and the local results that drive real enquiries.
Content built to rank
Pages written to answer what your customers actually search for, structured to earn position and citations.
Generative Engine Optimisation
Content and authority structured so AI answer engines understand, trust and recommend your business.
Authority and trust signals
The behind the scenes work that tells both Google and AI engines your business is the credible answer.
Plain English reporting
Monthly reporting that shows what moved and what it means, with no jargon and nothing hidden.
How we get you found.
What you can expect.
Higher visibility for the searches that bring you work
Presence in local results where buyers decide
A business that AI answer engines can find and trust
Steady, compounding gains rather than quick spikes
Reporting you can actually understand
Who this is for.
Businesses that rely on being found, whether by someone Googling a service or asking an AI assistant for a recommendation. If you are invisible where your customers are looking, this is the fix.
Common Questions
Let's get you found.
Tell us what you want to rank for and where you are now. You'll get a clear, tailored quote, no obligation and no jargon.
enquiries@provenpathstrategies.co.uk · Harpenden, UK