Case Study: Web Design · SEO
How Watford Welding made Google its best source of enquiries
Watford Welding is a family welding and metal fabrication business with more than ten years of experience. We built their website on Wix Studio in spring 2025 and have looked after their SEO since. From April to September 2026 the site brought in 44 enquiries, up from 16 in the same months of 2025, and 31 of them came from search.
+175%
more website enquiries
April to September 2026, compared with the same six months of 2025
16
to
44
enquiries
Client
Watford Welding Ltd
Sector
Welding and metal fabrication
Areas covered
Hertfordshire, Buckinghamshire and London
What we did
Website, SEO and tracking
By
Matt Bentley
Founder, Proven Path Strategies
Published
19 October 2026
Updated
19 October 2026
Search now brings in 70% of Watford Welding's website enquiries, up from 44% a year earlier.
Enquiries from search
31
up from 7
Visits from search
423
up from 118
Share of enquiries from search
70%
up from 44%
April to September 2026 compared with April to September 2025. Source: Wix Analytics.
The Client
A family firm that can weld almost anything
Watford Welding is a family business run by Richard, with more than ten years of welding and fabrication behind it. The work ranges from coded ARC and structural welding to precise TIG work in stainless steel and aluminium, cast iron repairs, bespoke fabrication and on site MAG drilling.
Customers range from homeowners with a broken gate to businesses that need steelwork made and fitted, across Hertfordshire, Buckinghamshire and London. Their customer reviews keep coming back to the same things: quick to respond, available at short notice and fairly priced.
The challenge
Be the welder people find first
Most welding work starts with a search. A gate snaps, a cast iron part cracks, a steel frame needs making, and someone types "welder near me" into Google. Whoever shows up, looks credible and is easy to contact usually gets the call.
A new website starts with no search history at all. Good work and great reviews count for nothing if nobody can find you.
The job was to get Watford Welding found for the services it offers and the towns it covers, then make sure that people who landed on the site picked up the phone or sent an enquiry.
What we did
Four things, done properly
1
Built a website designed to win enquiries
A Wix Studio site with a quote form on the homepage, a promise that Richard calls back, a phone number on every page and links to the firm's Checkatrade and TrustATrader reviews, so visitors can check the reputation before they get in touch.
2
Spelled out every service clearly
All nine services are set out in plain English, from coded ARC and structural welding to cast iron repairs, so customers and Google both know exactly what the firm does.
3
Built a page for every area covered
Ten location pages, so the site can appear when people search for a welder in the towns Watford Welding actually works in.
4
Measured every enquiry
We connected Google Search Console in August 2025 and track every contact form back to where the visitor came from. That shows us which searches and pages bring in work, so we keep building on what's working.
The results
Search went from a trickle to the main source of work
From April to July 2025, search brought in one enquiry. From March 2026 onwards it has brought in between three and seven every month, and it now accounts for 70% of all the enquiries the website receives.
Enquiries each month
Contact form enquiries by where the visitor came from
Visits from search each month
Visits from Google and other search engines
Visits from search rose from between 5 and 14 a month in spring 2025 to between 61 and 83 a month from April 2026. More of those visitors also got in touch: 7.3% of visits from search became an enquiry, up from 5.9%.
Same 6 Months
Apr to Sep 2025
Apr to Sep 2026
Change
Website enquiries
16
44
+175%
Enquiries from search
7
31
4.4 times
Visits from search
118
423
3.6 times
All website visits
272
670
+146%
Search visits that became an enquiry
5.9%
7.3%
+1.4 points
on google
Found by people searching for the work, not the name
Between August 2025 and mid October 2026, Watford Welding appeared in Google results more than 79,000 times. Almost half of the clicks we can see came from people who never typed the firm's name: 72 different searches, from "welders near me" to "cast iron repair near me".
Search
Times Shown
Average Position
metal fabrication and repairs watford
390
1
metal fabrication and repairs rickmansworth
132
3
railings watford
248
5
steel welding services hertfordshire
458
5
welder services
422
6
Average position on Google, 13 August 2025 to 17 October 2026. Source: Google Search Console.
What's next
The biggest prize is still ahead. "Welding services near me" and "welders near me" showed the site 5,768 times, but it sits beyond page two for them on average. Moving those onto page one is our next focus.
questions
Questions about this project
How long did it take to see results?
The website went live in spring 2025. Enquiries from search picked up from March 2026, around seven months after we connected Google Search Console in August 2025, and search has brought in between three and seven enquiries every month since.
What did Proven Path Strategies do for Watford Welding?
We designed and built the website on Wix Studio, set out all nine services clearly, built ten location pages for the towns the firm covers, and set up Google Search Console and enquiry tracking. We continue to look after the SEO.
Where do Watford Welding's enquiries come from now?
From April to September 2026, 31 of the 44 website enquiries came from search engines, which is 70% of the total. In the same months of 2025, search brought in 7 of 16.
Want Google working this hard for your business?
Book a free 30 minute call. We'll show you where your website stands today and what it would take to turn it into your best source of work.
enquiries@provenpathstrategies.co.uk · St Albans, UK
Enquiries are contact form submissions recorded by Wix Analytics. "Search" means visits from Google, Bing and other search engines. We compare the same six months in 2025 and 2026 so that seasonal demand doesn't flatter the result. Appearances, clicks and positions on Google come from Google Search Console, 13 August 2025 to 17 October 2026. "Clicks we can see" excludes the rare searches Google keeps private.
Wix Analytics; Google Search Console