WEBSITE DESIGN

We specialise in marketing for construction firms, trades and contractors. By combining professional websites, drone and video case studies, and local SEO, we help your business look credible online and get found in the areas where you work. The result is more phone calls, quote requests and quality job leads.

Google Business Profile is the first thing potential customers see when they search locally for a trade or contractor. A fully optimised GBP with photos, posts, reviews and accurate contact details helps you appear in the top 3 map results, which is where most calls come from.

We focus exclusively on the construction sector and understand the way customers choose builders and trades. Buyers don’t trust empty claims, they trust proof. That’s why our “Proof-First Marketing” approach uses real project evidence (drone footage, videos, case studies and reviews) to build trust first and drive conversions second.

Most clients begin to see an increase in enquiries within the first 60 to 90 days. Website updates and Google Business Profile optimisation can deliver fast wins, while building reviews and search rankings delivers steady long term growth.

We can do both. If your current website is outdated or poorly built, we’ll design a conversion focused site that shows off your best work. If your site already performs well, we can improve speed, structure, SEO and proof content to help you capture more leads.

Yes. We are fully certified with the Civil Aviation Authority (CAA) and carry commercial insurance. Every shoot includes risk assessments and method statements (RAMS), ensuring safe, compliant aerial footage without disruption to your site. You can also head over to our sister company's website www.provendroneservices.co.uk for more info.

Every campaign includes call tracking, form tracking and monthly reports. You’ll see exactly how many calls, leads and enquiries your marketing generated. This transparent reporting shows the ROI clearly, helping you make informed decisions.

We are based in London and Harpenden, where we provide specialist services such as web design in Harpenden, drone filming and local SEO for construction firms. While many of our clients are in Greater London, Hertfordshire, Bedfordshire and Buckinghamshire, we also support contractors and trades across the whole of the UK. Whether you’re a local builder or a nationwide contractor, we can help you showcase your work and generate more enquiries.

The cost of a professional construction website can vary depending on size and features. At Proven Path Strategies, our Proof-First Websites start from £695 for a simple 4 page page build with case studies and tracking included. For contractors with multiple service areas, packages range higher. Every site is designed to generate enquiries, not just look good.

Yes. Many clients choose our monthly packages for Google Business Profile management, SEO and review building. This ensures your site keeps generating enquiries and doesn’t go stale. Marketing is not a one-off job, it’s about staying visible and trusted.

Absolutely. Our approach is designed to give you professional credibility for both domestic customers and commercial clients. With high quality video case studies, capability decks and drone footage, you can showcase your expertise in bids and tenders as well as attract private homeowners.

Reviews are one of the biggest ranking factors in local search. More high quality reviews improve visibility on Google Maps and build trust with potential customers. Our review outreach system makes it easy for your clients to leave feedback, helping you rank higher and win more calls.

Generic agencies often miss the specific trust signals that matter in construction, like proof of safety, site photos and testimonials. At Proven Path Strategies we only work with construction and trades, so everything we build is tailored to what your buyers expect to see.

There’s no magic number, but local trades that appear in the top 3 map pack often have at least 20–30 recent, positive reviews. Our review outreach and response system makes it simple to grow and manage your reviews month by month.

Both can deliver results, but they work differently. SEO builds long-term visibility in local search and GBP. PPC (Google Ads) generates immediate leads but requires ongoing budget. Our Proof-First strategy often combines both for predictable enquiries and sustained growth.

Most Proof-First websites take 4–8 weeks depending on size. We handle the heavy lifting, but we’ll need access to your photos, project details and testimonials. If you prefer, we can capture drone footage and write case studies for you.

Yes. We create capability decks, case study videos and project proof packs that strengthen your bids. Showing evidence of safety, quality and delivery helps you win both private domestic work and larger commercial tenders.

That depends on your goals, but typically contractors target 5–15 key towns or service areas. Each needs its own optimised page with project proof and local signals. This is included in our Local Authority Pack.

You do. All drone footage, photography, video edits and website content created for your projects are owned by your business. You’re free to use them for marketing, tenders and social media.

A strong site should include:

• Proof of real projects (before/after photos, drone footage, case studies)

• Clear CTAs (click-to-call, quote request)

• Local SEO service-area pages

• Fast, mobile-friendly design

• Reviews and accreditations for trust

Our Proof-First framework ensures these are built into every project.

Our expertise and primary focus is in the construction and trades sector, where trust and project proof are critical. However, the same Proof-First Marketing approach, websites, local SEO, video and drone can be applied to other industries that rely on credibility to win work, such as property, landscaping, and specialist services. If your business needs to show evidence of quality to attract more clients, we can help.